Real Estate Blog

An example scenario: you get an email from someone who wants to see a home. You get excited, show up at the specified time, eagerly advertise the house and then set up another apointment to show the buyer several other homes.

Two days later you get an email - the buyer picked 15 houses he wants to see. You have to do some research - it turns out 14 of those are only available for seeing by appointment. So you start making calls to make appointments, go to see yur client several times... and then you end up with unreturned calls... and then it turns out your buyer actually bought the house from someone else.

You have been managed.

People planning to buy a home have expectations - often very unrealistic. You have to learn how to manage these expectations, or you'll end up managed by your customers.

Here's a couple of rules to follow
- first go to see the client before showing them any house
- find out who your cutomer is, and identify their needs
- take your time to explain current market reality
- explain differences between short sales, REOs, regular sales, etc
- find a suitable strategy